A Dubai house, by the old creek.
We work from Port Saeed in Deira — not a showroom, but the part of the city where trading families have welcomed guests for generations.
Hosts first, producers second. We judge every decision by how it will feel to the person arriving.
Prime Route Events Managing L.L.C was founded in Dubai to do one thing well: give every guest the welcome this city is known for — at a palace, a ballroom, a stadium or a tent in the dunes.
We keep the team small and senior on purpose, with a long list of trusted partners: florists who know the souks, carpenters who build a stage overnight, chauffeurs who know every hotel entrance from Deira to Jebel Ali.
Dubai CreekAl Seef
Three principles, every occasion.
They sound simple. Holding to them under pressure, on the night, is the whole job.
The guest is the measure
From the seating plan to the sweetness of the dates, everything is judged by how it will feel to the person arriving.
Calm is a service
Things will move on the night. Our job is to absorb it so quietly that neither you nor your guests ever notice.
Say it, then do it
A clear proposal in dirhams, honest advice on what will and won’t work, and no surprises on the final invoice.
JumeirahFrom above
Across the seven Emirates.
Most of our occasions happen in Dubai, but our teams and partners travel wherever your guests are.
- Dubai — Deira and Downtown to the Palm, the Marina and Al Marmoom
- Abu Dhabi — palaces, Saadiyat and Yas
- Sharjah and Ajman — family and heritage occasions
- Ras Al Khaimah, Fujairah and Umm Al Quwain — mountain, beach and desert retreats
The coffee is always on in Port Saeed.
Meetings at our Deira office are by appointment. Write to us and we will set a time that suits you.